Destination Toronto

Destination Toronto, formally known as the Toronto Convention and Visitors Association (TCVA), serves as the city’s official destination marketing organization. The portal offers an extensive array of content—city guides, event listings, neighbourhood highlights, themed itineraries, dining tips, and business/travel resources.

Key features:

• What to Do: Guides organized by interests—arts, theatre, live music, sports, family activities, food and nightlife, festivals—covering highlights like Blue Jays games, theatre at Mirvish venues, or patio season.
• Plan Your Trip: Includes “Pass TO Savings” mobile passport for deals, hotel and attractions booking tools, and curated “Never Have I Ever” experiences.
• Meetings & Conventions: Offers venue listings, event planning support, and business tourism insights.
• Indigenous Experiences & Cultural Inclusion: Highlights Indigenous-led tours and the First Story app, featuring interactive stories and audio-visual content showcasing local Indigenous heritage.

Strengths:

• Comprehensive coverage of city life—from festivals and sports to neighbourhood discoveries.
• Mobile-friendly portal with on-the-go savings and booking convenience.
• Engages both leisure travellers and business visitors through separate content streams.
• Active partnership model: over 1,200 member businesses and digital marketing reach.

Overall, Destination Toronto is a rich, up-to-date resource ideal for visitors seeking immersive, hassle-free experiences in Toronto—cultural, culinary, business, or beyond.