Freson Bros

Founded in 1955 in Hinton, Alberta by Frank Lovsin and Leo Resek, Freson Bros. has grown into Alberta’s largest independent family-owned grocery chain, now operating 17 community Fresh Market stores across the province with headquarters in Stony Plain .

What They Offer

• Farm-to-store fresh: Own butcher shops featuring Alberta-raised meats, Mother Dough in-store bakery, Market Garden produce, and healthy meal options .
• Prepared meal & service counters: In-store pizza, deli, vegan lines, catering trays and butchers’ cookhouse concepts.
• Smart Shopper loyalty: Points program offering 10 pts per dollar, redeemable for free items or cashback .
• Digital convenience: Order Ahead mobile app (iOS & Android) for pre-ordering hot food, party trays and meals .
• Community-oriented: Hosts Grocery Heroes appreciation events and Alberta Food Fair to showcase local producers .

Shopper Experience

• Stores are clean, spacious, with friendly staff and strong focus on quality and local sourcing.
• Flyer-driven weekly deals, senior discount days, and personalized promotions via loyalty.
• Premium positioning compared to big-box chains but balanced by localized service and specialized offerings .

Final Take:
Freson Bros. strikes a balance between community values and modern retail—you’ll find fresh Alberta meats, baked goods, and meal solutions, supported by a robust loyalty program and convenient ordering app. Ideal for shoppers valuing freshness, local sourcing, and a personal grocery experience.