Indigenous Tourism BC

Indigenous Tourism British Columbia (ITBC) is a stakeholder-based non-profit committed to developing, promoting and supporting Indigenous-led tourism across the province of British Columbia. The website acts as a gateway for travellers and industry alike to discover Indigenous-owned accommodations, tour operators, experiences, arts and culture.

Services & offerings

Visitors can browse by region, activity type (outdoor adventure, dining, arts & culture, shopping, wellness) and look up “Authentic Indigenous” or “Indigenous-owned” designations to ensure they support local Indigenous communities. Alongside travel inspiration, the site offers event listings, itineraries, maps and a “Travel Responsibly” guide to ensure visitors engage in a respectful and sustainable way.

For tourism businesses and Indigenous-owned operators, ITBC provides training, mentoring, marketing support and stakeholder programs to help strengthen capacity, improve digital presence and access new markets.

Strengths & useful features

• An authoritative, curated portal for discovering Indigenous-led tourism experiences in BC—useful for travellers seeking culturally meaningful engagement.
• Clear focus on authenticity and community benefit: the “Authentic Indigenous” label highlights operators with deep cultural grounding and governance.
• Good resource for businesses: training, digital marketing accelerator, support for Indigenous hosts.
• Responsible travel guidance helps set expectations and frame trips with cultural respect.

Things to keep in mind

• While the coverage is broad across British Columbia, it is province-specific; travellers outside BC will need to look elsewhere for Indigenous-led tourism in other provinces.
• Because the experiences rely on remote locations, Indigenous-led enterprises and small communities, accessibility (transport/logistics) and seasonality may be relevant factors.
• As with all curated lists, usefulness depends on up-to-date listings and operator availability—travellers should contact operators directly to confirm.

Final thoughts

If you are planning a trip to British Columbia and want to meaningfully engage with Indigenous culture, landscapes and communities, ITBC offers a high-quality starting point. The platform balances consumer travel inspiration with business support and community impact—making it a reliable resource for both travellers and tourism professionals.