GetYourGuide, formally GetYourGuide AG, was founded in 2008 by four ETH Zurich students and is now headquartered in Berlin with engineering offices in Zurich and global branches. It operates as a leading online marketplace for travel experiences, offering over 150,000 activities and tours worldwide from 35,000+ local suppliers.

Core features:

Vast inventory: A diverse collection of experiences—from skip-the-line tickets to local cultural and outdoor activities in 12,000+ cities.
User convenience: Mobile apps for Android/iOS support e-vouchers, QR redemption, offline use, wish-lists, and 24/7 multilingual chat.
Quality assurance: “Originals by GetYourGuide” curated experiences offer exclusive access, with cancellation up to 24 hours before.

Strengths:

Deep global reach with a trusted brand and broad supply network.
Intuitive mobile-first design with strong customer support.
Exclusive curated experiences and flexible booking policies.
Robust funding growth: unicorn status in 2019, valuation ~US$2 billion by 2023.

Overall, GetYourGuide is a well-established, global travel marketplace offering convenience, choice, and quality, ideal for both spontaneous explorers and detailed planners.