Viator

Viator, officially Viator, Inc., is a global tours and activities booking platform owned by TripAdvisor. Acquired in 2014 for approximately US$200 million, it offers over 300,000 experiences—ranging from skip‑the‑line tickets to niche local tours—in thousands of destinations worldwide.

Core features:

• Extensive inventory: Offers a vast selection of experiences—from city walking tours and theme parks to adventure excursions.
• Mobile app: Available on Android and iOS (ratings ~4.3★), supporting offline e‑vouchers, QR redemption, cancellations up to 24 hours in advance, wish‑lists, and 24/7 live customer service.
• Flexible booking: Includes reserve‑now‑pay‑later, free cancellation window, and Viator Rewards loyalty program.
• Agent platform: Provides travel agents access to commissionable experiences via a dedicated Travel Agent Program.

Strengths:

• Worldwide coverage and integration with TripAdvisor reviews and user base.
• Mobile-first experience with offline access and real-time updates.
• Variety of curated and exclusive "skip-the-line" offerings with flexible cancellation.

Overall, Viator is a reliable and feature-rich platform for travellers seeking diverse and convenient experiences, supported by the backing and reach of TripAdvisor.